FFWD London | London's pre-accelerator programme

About the programme

FastForward, the UK's Pre-Accelerator Programme (FFWD for short) is an initiative backed by The Accelerator Network and Capital Enterprise to prepare startup teams for first funding and successful application and entry to leading accelerators.

D elivered in one-day sprints, over a 6-week period, this interactive, hands-on programme is designed to cover key topics such as Tech, Marketing, Finance, and much more, using a blend of expert speakers and professional industry mentors.

The programme runs twice a year, with a spring and summer intake, participating teams will come together once a week for an action-packed day of learning and doing. Over the course of the programme, participating teams will complete weekly business sprint sessions to fast track their ideas into viable startup ventures.

Our approach comprises of an eclectic toolkit which combines the best aspects of Lean Startup, Design Thinking, “MBA” analysis, common sense and street smarts. Ultimately, investors prefer evidence to talk, our programme will help you to build your credibility as a team by making sure you can show investors as much as the opportunity as possible instead of merely telling them.

From 2019 FastForward is part of the OneTech initiative with support from founding sponsor JP Morgan

PROGRAMME STRUCTURE

Week 1 - 19/2/20	What’s your problem?	Sprint session: Define your minimum viable segment and the job you’ll do for them
Week 2 - 26/2/20	How are you going to solve it?	Sprint session: Design your value proposition and build a minimum viable product (MVP)
Week 3 - 4/3/20	How will you find customers?	Sprint session: Design and test your marketing channels
Week 4 - 11/3/20	What’s the plan of attack?	Sprint session: Design your operations and begin recruiting the resources and partners you need
Week 5 - 18/3/20	What are your financial drivers?	Sprint session: Identify the key financial drivers and metrics for your business
Week 6 - 25/3/20	How will you convince investors?	Sprint session: Learn the basics of venture funding and craft a compelling pitch

SESSION STRUCTURE

8.30am – 10.30am	Tea & Coffee, Show and Tell
10.30am – 12.00pm	Sprint briefing & Keynote talk
12.00pm – 1.00pm	Sprint session & working lunch
1.00pm – 5.00pm	1-to-1 mentoring with industry experts
5.00pm – 5.30pm	Regroup, recap and homework
5.30pm	Close

Once the formal programme is over, we break for a month during which you can work on your ideas before being invited back to pitch to an invited audience of Accelerator managers, grant providers and early stage (SEIS) investors on the 23rd April 2020

RT @XLR8Ruk: Accelerator Academy sales expert @FFWDLondon alumni @philguesty share valuable tips: Start With Why @simonsinek, pod operating…
FFWD London about 1 days ago
Great #startup resource for early stage #founders by @capenterprise 1 of our partners for FFWD Pre-Accelerator https://t.co/SRomuyi4ki
FFWD London about 2 days ago

The Team

Thinkers and doers from the world of business and academia.

Paul Sturrock
Slingshot Venture Development View Details

Paul Sturrock

Slingshot Venture Development

I’ve spent my whole career leading the design and implementation of entrepreneurial strategy, or developing the capability of others to do so.

I founded Slingshot Venture Development in 2001 to help companies and individuals develop their entrepreneurial capacity and accelerate their ventures.

I’ve developed Simple Venture Design, an entrepreneurial toolkit which integrates creative tools such as Effectual Entrepreneurship, Design Thinking and Lean Startup with analytic ones. It’s become the the basis for teaching business design as a creative craft as opposed to an art or a science. I’ve used this approach to design bootcamps and courses for the London City Incubator, City University, Central Saint Martins, Scottish Institute for Enterprise, and Hong Kong University, and Wayra Madrid.

I have advised founders and early stage investors as a mentor, board director, and consultant.
My clients have included Boots, MIT Media Lab, the SETsquared Partnership, NESTA Investments, School for Startups and Imperial Innovations.

I started my career in with Advanced Cardiovascular Systems, the most successful medical startup in Silicon Valley history. My formative experience was as founding CFO for PSG, and intrapreneurial spinoff unit. After senior posts in Europe for Guidant, I left to become European Director for Gynecare, setting up their operations prior to a successful exit to J&J.

I then joined Gorilla Park, a pan-European technology accelerator and launched their venture investment and acceleration operations in Sweden as Managing Director.

Follow me: @Psturrock

FFWD UK’S PRE-ACCELERATOR PROGRAMME

Location

Loughborough University London, Here East.

3 Lesney Avenue, The Broadcast Centre, Here East, Queen Elizabeth Olympic Park, London, E20 3BS

Testimonials

The FFWD programme has definitely opened my eyes and pushed me further to do more than I believed was possible. Thanks to all the FFWD team. It’s been a great experience!
Miodrag Vidakovic
Co-founder of Nudge
It was really good to work with the FFWD team as we structured the proposition for Percentile. The team provided valuable insight on communicating with impact and came with bags of energy to keep everyone on their toes. Great job a delivering a fantastic programme.
Anthony Pereira
Co-founder and CEO of Percentile
Everyone in the FFWD team has been incredibly helpful and a great point of contact to have when it comes to entering the startup world. I’d recommend FFWD to anyone who is in the early stages of creating a business.
Dhruvin Patel
Founder of Ocushield

The programme really took us out of our comfort zone and challenged us from the start. Being very traditional bankers it really made us look at our offering through a different set of lens.
Alberto Mariconda
Co-Founder of Duality Banx

You have an idea and need a team of people to help you turn it into a business plan ready for investment, then FFWD will take you there.
Benedicte Ennis
Co-Founder of ThingK

Fast Forward was a great program for us and really helped give us with structure and mentoring to focus on our business. The Fast Forward team were awesome and on a weekly basis we had really experienced and qualified mentors to help talk through our strategies & address our problems in an honest and constructive way. Would definitely recommend to any early stage start-up!
Olamide Sule
Founder of Jetsetter Jobs

A fantastic way to get all the tools required to make an idea a reality. Very knowledgeable and supportive mentors who are more than happy to share their experience and offer guidance.
Jon Wooddin
Founder & CEO of Smoovr

FFWD is a brilliant way to force yourself to evolve from an idea into a viable business model. The combination of structure, time pressure, clearly defined stages and mentoring is a fantastic way to iterate rapidly and take a leap forward to a point where you have the clarity and confidence to talk to other interested parties whether advisors, mentors or investors. I recommend it to anyone who has a business idea and would like to validate it quickly.
John Zaheer-Flaherty
Founder & CEO of The Wide Awake Club

Every business journey starts with the first step and FFWD is there to put you on the right path.
Jack Mulcahy
Founder & CEO of ContractorIT

An extremely talented, experienced team delivering invaluable lessons in making your startup successful, along with key introductions to the people who could help you on your journey.
Sue Green
Founder & CEO of FitterSphere

Without a doubt a fantastic programme to do when you’re still at the idea stage of your startup. Fantastic well-connected and experienced mentors who are not afraid to tell you honestly what they think. The structure of the programme is great and we really feel we progressed from week to week, including our pivot at the end. It definitely saved us months and months of time where we would have been fumbling in the dark for ages not knowing what to prioritise first.
Zaina Soogun-Shah & Dharmesh Shah
Founders of Ambel8

FFWD is the startup bootcamp every early entrepreneur needs to get them asking themselves all the right questions in preparation for the wild journey into the startup world. Don’t expect an easy ride – you are challenged pushed, and wholeheartedly supported all the way through. A thousand thank yous to the FFWD team, who really do go the extra mile.
Sarah Ticho
Founder of Hatsumi

The FFWD programme was a real eye-opener for me. It required me to reevaluate many of my business assumptions and raise my game, resulting in a much clearer strategy and understanding of what it will take to succeed. The team worked hard to challenge and coach in equal measure and I can highly recommend the programme to any founder considering a structured approach to learning and networking.
Phil Guest
Founder of Revcelerate

Prior to Fast Forward, Branch Brush was just a sapling. The programme allowed us to be present with like minded individuals, gain validation and contacts through mentor sessions and talks. We were able to build up our confidence not only within the brand but within ourselves. We now see the importance in having the right guidance to push us in the right direction. Thanks to Fast Forward we are on the track from sapling to tree.
Julieta Ahmedze
Co-Founder of Branch Brush

Without bringing enrolled into the FFWD 2018 PTG would quite simply not be on the same path it now currently is, we learnt so much whilst being enrolled on the course not just about business and how to create a proper business model but also about ourselves and what each member of the team succeeded at.
Thomas Gray
Co-Founder of PTG Architectural Technology

I represented my newly created start-up Prowexx at FFWD Summer 18 Programme. The overall experience was very useful and informative. Through the programme, I met other entrepreneurs at the same stage of development for their companies and exchanged many good ideas. Katie has done a tremendous job in setting up the Programme so thank you very much and thanks to Paul, Luigi, Jake and everyone else involved
Rached Khanfir
Co-Founder of Prowexx

FFWD is THE place for getting honest and no-nonsense scrutiny of your business ideas. It helped us evaluate and validate any assumptions we made (which is more common than it seems), which is of paramount importance for building a strong foundation for any business. The entire FFWD team and the mentors’ advice was instrumental in making a strong base for our business idea to be built upon
Rohan Satpute
Co-Founder of Percept Imagery

Before FFWD I knew nothing. I knew I had the ambition and drive to become the Founder and CEO I know I can be, but the truth is I found even the prospect of quitting my job as a lawyer and going for it very daunting. Looking back, I can’t believe how much I have learnt in such a short period of time. From the very first session, I began to learn what it takes to build a start up. The FFWD model is both interactive and bespoke, forcing participants to wrestle with the most difficult questions from day 1. For instance, by getting me to validate my assumptions by going out and speaking to clients, in order to frame the ‘job to be done’, compelled me to pivot and adapt in order to ensure I was building a product that was in need rather than build my product and hope the clients will come.

I want to thank Katie and the team for their efforts in helping to get me started. Since completing the course, I have raised my first seed round, set up my first office with my co-founder, got onto the accelerator I wanted to, and am now in the process of rolling out trials for our software. The bottom line is, if you want to accelerate your start-up, choose FFWD!Moktar Alqaderi
Co-Founder of Progressay

The FFWD program was extremely rewarding for us. It gave us the infrastructure and resources to get us investor ready. The lessons and mentoring sessions helped us refine our business idea, better craft our vision, and learn how to articulate it in a way that resonated with potential stakeholders. We strongly believe we are better positioned to grow our business after the program

Maurice Iwunze
Co-Founder of Symplify

FFWD has made such a huge impact on my startup and my own personal development. It’s so well-organised and structured in a way that is so useful to anyone, no matter what part of the startup journey you’re at. For me, I had a business idea and had some validation already but the programme helped me to test my assumptions and refine my strategic thinking. My favourite part of the programme were the mentorship sessions because they were a great way to speak to lots of mentors and get valuable feedback to work with. Thank you FFWD!

Emilie Le
Founder of Luckyface

Super helpful for us to strip things back and go back to basics to validate and make changes. Gave us considerable clarity on our proposition and the structure of the programme with the mentoring sessions all afternoon was extremely valuable. Thank you!

Claudine Adeyemi
Co-Founder of CareerEar

Ross and I started Fast Forward with no professional experience or knowledge of how to create, grow, and maintain a start up company. We were doing what we thought was best but had no method or clear guidance as to what we should do. Fast Forward gave us the correct structure to build our business from the ground up and lay a solid foundation for us moving forward; combined with the expert mentors we got to meet and the subsequent network we have grown from it, we have gone from a “bedroom business” to something which is substantial and legitimate. Katie, Paul, and Jake are incredibly enthusiastic and helpful, caring for you as people, not just as a business

Tom Stuart
Co-Founder of Afterglow

Thoroughly recommend the FFWD programme for anyone in the early stages of a startup, looking to fast track and develop their idea. The FFWD team is great and together with their experienced mentors, they will challenge and help you refine your proposition to make you investment ready

Anthony Johnson
Founder of tiilio

Fast Forward was an amazing program for me. It forced me to be introspective. I was able to think about and act on key issues that would help grow my business. It was definitely been an epochal poin in defining my business

Adeolu Fola-Alade
Co-Founder of Baking Intelligence

The FFWD programme has definitely opened my eyes and pushed me further to do more than I believed was possible. Thanks to all the FFWD team. It’s been a great experience!
Miodrag Vidakovic
Co-founder of Nudge
It was really good to work with the FFWD team as we structured the proposition for Percentile. The team provided valuable insight on communicating with impact and came with bags of energy to keep everyone on their toes. Great job a delivering a fantastic programme.
Anthony Pereira
Co-founder and CEO of Percentile
Everyone in the FFWD team has been incredibly helpful and a great point of contact to have when it comes to entering the startup world. I’d recommend FFWD to anyone who is in the early stages of creating a business.
Dhruvin Patel
Founder of Ocushield

The programme really took us out of our comfort zone and challenged us from the start. Being very traditional bankers it really made us look at our offering through a different set of lens.
Alberto Mariconda
Co-Founder of Duality Banx

You have an idea and need a team of people to help you turn it into a business plan ready for investment, then FFWD will take you there.
Benedicte Ennis
Co-Founder of ThingK

Fast Forward was a great program for us and really helped give us with structure and mentoring to focus on our business. The Fast Forward team were awesome and on a weekly basis we had really experienced and qualified mentors to help talk through our strategies & address our problems in an honest and constructive way. Would definitely recommend to any early stage start-up!
Olamide Sule
Founder of Jetsetter Jobs

A fantastic way to get all the tools required to make an idea a reality. Very knowledgeable and supportive mentors who are more than happy to share their experience and offer guidance.
Jon Wooddin
Founder & CEO of Smoovr

FFWD is a brilliant way to force yourself to evolve from an idea into a viable business model. The combination of structure, time pressure, clearly defined stages and mentoring is a fantastic way to iterate rapidly and take a leap forward to a point where you have the clarity and confidence to talk to other interested parties whether advisors, mentors or investors. I recommend it to anyone who has a business idea and would like to validate it quickly.
John Zaheer-Flaherty
Founder & CEO of The Wide Awake Club

Every business journey starts with the first step and FFWD is there to put you on the right path.
Jack Mulcahy
Founder & CEO of ContractorIT

An extremely talented, experienced team delivering invaluable lessons in making your startup successful, along with key introductions to the people who could help you on your journey.
Sue Green
Founder & CEO of FitterSphere

Without a doubt a fantastic programme to do when you’re still at the idea stage of your startup. Fantastic well-connected and experienced mentors who are not afraid to tell you honestly what they think. The structure of the programme is great and we really feel we progressed from week to week, including our pivot at the end. It definitely saved us months and months of time where we would have been fumbling in the dark for ages not knowing what to prioritise first.
Zaina Soogun-Shah & Dharmesh Shah
Founders of Ambel8

FFWD is the startup bootcamp every early entrepreneur needs to get them asking themselves all the right questions in preparation for the wild journey into the startup world. Don’t expect an easy ride – you are challenged pushed, and wholeheartedly supported all the way through. A thousand thank yous to the FFWD team, who really do go the extra mile.
Sarah Ticho
Founder of Hatsumi

The FFWD programme was a real eye-opener for me. It required me to reevaluate many of my business assumptions and raise my game, resulting in a much clearer strategy and understanding of what it will take to succeed. The team worked hard to challenge and coach in equal measure and I can highly recommend the programme to any founder considering a structured approach to learning and networking.
Phil Guest
Founder of Revcelerate

Prior to Fast Forward, Branch Brush was just a sapling. The programme allowed us to be present with like minded individuals, gain validation and contacts through mentor sessions and talks. We were able to build up our confidence not only within the brand but within ourselves. We now see the importance in having the right guidance to push us in the right direction. Thanks to Fast Forward we are on the track from sapling to tree.
Julieta Ahmedze
Co-Founder of Branch Brush

Without bringing enrolled into the FFWD 2018 PTG would quite simply not be on the same path it now currently is, we learnt so much whilst being enrolled on the course not just about business and how to create a proper business model but also about ourselves and what each member of the team succeeded at.
Thomas Gray
Co-Founder of PTG Architectural Technology

I represented my newly created start-up Prowexx at FFWD Summer 18 Programme. The overall experience was very useful and informative. Through the programme, I met other entrepreneurs at the same stage of development for their companies and exchanged many good ideas. Katie has done a tremendous job in setting up the Programme so thank you very much and thanks to Paul, Luigi, Jake and everyone else involved
Rached Khanfir
Co-Founder of Prowexx

FFWD is THE place for getting honest and no-nonsense scrutiny of your business ideas. It helped us evaluate and validate any assumptions we made (which is more common than it seems), which is of paramount importance for building a strong foundation for any business. The entire FFWD team and the mentors’ advice was instrumental in making a strong base for our business idea to be built upon
Rohan Satpute
Co-Founder of Percept Imagery

Before FFWD I knew nothing. I knew I had the ambition and drive to become the Founder and CEO I know I can be, but the truth is I found even the prospect of quitting my job as a lawyer and going for it very daunting. Looking back, I can’t believe how much I have learnt in such a short period of time. From the very first session, I began to learn what it takes to build a start up. The FFWD model is both interactive and bespoke, forcing participants to wrestle with the most difficult questions from day 1. For instance, by getting me to validate my assumptions by going out and speaking to clients, in order to frame the ‘job to be done’, compelled me to pivot and adapt in order to ensure I was building a product that was in need rather than build my product and hope the clients will come.

The FFWD program was extremely rewarding for us. It gave us the infrastructure and resources to get us investor ready. The lessons and mentoring sessions helped us refine our business idea, better craft our vision, and learn how to articulate it in a way that resonated with potential stakeholders. We strongly believe we are better positioned to grow our business after the program

Maurice Iwunze
Co-Founder of Symplify

FFWD has made such a huge impact on my startup and my own personal development. It’s so well-organised and structured in a way that is so useful to anyone, no matter what part of the startup journey you’re at. For me, I had a business idea and had some validation already but the programme helped me to test my assumptions and refine my strategic thinking. My favourite part of the programme were the mentorship sessions because they were a great way to speak to lots of mentors and get valuable feedback to work with. Thank you FFWD!

Emilie Le
Founder of Luckyface

Super helpful for us to strip things back and go back to basics to validate and make changes. Gave us considerable clarity on our proposition and the structure of the programme with the mentoring sessions all afternoon was extremely valuable. Thank you!

Claudine Adeyemi
Co-Founder of CareerEar

Ross and I started Fast Forward with no professional experience or knowledge of how to create, grow, and maintain a start up company. We were doing what we thought was best but had no method or clear guidance as to what we should do. Fast Forward gave us the correct structure to build our business from the ground up and lay a solid foundation for us moving forward; combined with the expert mentors we got to meet and the subsequent network we have grown from it, we have gone from a “bedroom business” to something which is substantial and legitimate. Katie, Paul, and Jake are incredibly enthusiastic and helpful, caring for you as people, not just as a business

Tom Stuart
Co-Founder of Afterglow

Thoroughly recommend the FFWD programme for anyone in the early stages of a startup, looking to fast track and develop their idea. The FFWD team is great and together with their experienced mentors, they will challenge and help you refine your proposition to make you investment ready

Anthony Johnson
Founder of tiilio

Fast Forward was an amazing program for me. It forced me to be introspective. I was able to think about and act on key issues that would help grow my business. It was definitely been an epochal poin in defining my business

Adeolu Fola-Alade
Co-Founder of Baking Intelligence

WELCOME TO FFWD

Speed your venture to the next level

Work with startup experts

About the programme

PROGRAMME STRUCTURE

SESSION STRUCTURE

RT @XLR8Ruk: Accelerator Academy sales expert @FFWDLondon alumni @philguesty share valuable tips: Start With Why @simonsinek, pod operating…

Great #startup resource for early stage #founders by @capenterprise 1 of our partners for FFWD Pre-Accelerator https://t.co/SRomuyi4ki

The Team

Katie Lewis

Paul Sturrock

Ian Merricks

FFWD UK’S PRE-ACCELERATOR PROGRAMME

Location

Testimonials

The FFWD programme has definitely opened my eyes and pushed me further to do more than I believed was possible. Thanks to all the FFWD team. It’s been a great experience!

It was really good to work with the FFWD team as we structured the proposition for Percentile. The team provided valuable insight on communicating with impact and came with bags of energy to keep everyone on their toes. Great job a delivering a fantastic programme.

Everyone in the FFWD team has been incredibly helpful and a great point of contact to have when it comes to entering the startup world. I’d recommend FFWD to anyone who is in the early stages of creating a business.

The programme really took us out of our comfort zone and challenged us from the start. Being very traditional bankers it really made us look at our offering through a different set of lens.

You have an idea and need a team of people to help you turn it into a business plan ready for investment, then FFWD will take you there.

A fantastic way to get all the tools required to make an idea a reality. Very knowledgeable and supportive mentors who are more than happy to share their experience and offer guidance.

Every business journey starts with the first step and FFWD is there to put you on the right path.

An extremely talented, experienced team delivering invaluable lessons in making your startup successful, along with key introductions to the people who could help you on your journey.

Super helpful for us to strip things back and go back to basics to validate and make changes. Gave us considerable clarity on our proposition and the structure of the programme with the mentoring sessions all afternoon was extremely valuable. Thank you!

Thoroughly recommend the FFWD programme for anyone in the early stages of a startup, looking to fast track and develop their idea. The FFWD team is great and together with their experienced mentors, they will challenge and help you refine your proposition to make you investment ready

Fast Forward was an amazing program for me. It forced me to be introspective. I was able to think about and act on key issues that would help grow my business. It was definitely been an epochal poin in defining my business

The FFWD programme has definitely opened my eyes and pushed me further to do more than I believed was possible. Thanks to all the FFWD team. It’s been a great experience!

It was really good to work with the FFWD team as we structured the proposition for Percentile. The team provided valuable insight on communicating with impact and came with bags of energy to keep everyone on their toes. Great job a delivering a fantastic programme.

Everyone in the FFWD team has been incredibly helpful and a great point of contact to have when it comes to entering the startup world. I’d recommend FFWD to anyone who is in the early stages of creating a business.

The programme really took us out of our comfort zone and challenged us from the start. Being very traditional bankers it really made us look at our offering through a different set of lens.

You have an idea and need a team of people to help you turn it into a business plan ready for investment, then FFWD will take you there.

A fantastic way to get all the tools required to make an idea a reality. Very knowledgeable and supportive mentors who are more than happy to share their experience and offer guidance.

Every business journey starts with the first step and FFWD is there to put you on the right path.

An extremely talented, experienced team delivering invaluable lessons in making your startup successful, along with key introductions to the people who could help you on your journey.

Super helpful for us to strip things back and go back to basics to validate and make changes. Gave us considerable clarity on our proposition and the structure of the programme with the mentoring sessions all afternoon was extremely valuable. Thank you!

Thoroughly recommend the FFWD programme for anyone in the early stages of a startup, looking to fast track and develop their idea. The FFWD team is great and together with their experienced mentors, they will challenge and help you refine your proposition to make you investment ready

Fast Forward was an amazing program for me. It forced me to be introspective. I was able to think about and act on key issues that would help grow my business. It was definitely been an epochal poin in defining my business

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